DTC brands
Need a theme that matches brand and converts paid traffic.
Trusted by
200+ Brands
4.8/5 rating
What is Custom Theme Development?
Context
Custom Shopify theme development means building a storefront theme from a clean Online Store 2.0 foundation — or evolving Dawn-based debt into a maintainable section system — rather than stacking apps and CSS hacks on a marketplace theme. Krezine engineers Liquid sections, metafields, and performance budgets so merchandisers can launch campaigns without developers for every change.
Growing merchants
Outgrew Dawn customisations and fragile app stacks.
Agencies & founders
Want a maintainable theme foundation, not a one-off redesign.
Project Deliverables
Everything included in your engagement — structured milestones, clear outputs, and no surprises at handoff.
Theme architecture
Section schema, metafield definitions, and a component map matched to your brand system.
OS 2.0 build
Custom sections for home, collection, PDP, cart, and campaign landers.
Performance pass
Image strategy, script hygiene, and CWV targets for mobile ecommerce.
Editor training
How your team updates sections, metafields, and menus without breaking layout.
Migration path
Content and redirect mapping when replacing a legacy theme.
Hydrogen option
Headless Hydrogen/Remix path when brand and performance demand it.
How We Deliver
From discovery through delivery, we follow a proven process tailored to your project goals and timeline.
Audit
Review current theme debt, apps, and conversion drop-offs.
Design system
UI kit and section inventory for Online Store 2.0.
Build
Liquid/OS 2.0 engineering with staging QA.
Launch
Cutover, training, and a 30-day polish window.
Quality signals we hold ourselves to
Standards
Faster merchandising
Sections and metafields reduce ticket dependency.
Better CWV
Lean theme code protects LCP and INP on mobile.
Brand consistency
UI system stays coherent across campaigns.
SEO-ready templates
Clean product and collection markup from day one.
Custom Theme Development
Partnership checkpoints
Custom theme engagements at Krezine emphasise maintainability: OS 2.0 architecture your team can own, with performance budgets that survive marketing velocity.
- Theme audit and scope workshop
- Section design review
- Staging QA with real catalogue samples
- Launch checklist and editor training
- Post-launch performance review
Related guides & services
Explore
services / shopify-store-developmentservices / shopify-website-developmentservices / ui-uxcontactBlog: custom shopify theme developmentBlog: shopify website developmentBlog: shopify store development
Looking for local Shopify partners? Explore city pages such as Shopify store development in Ahmedabad, Shopify apps in Dubai, or Shopify websites in Mumbai.
Shopify Website Development capabilities
Specializations
Frequently Asked Questions
Faqs
1
Should we customise Dawn or build custom?
Light brands can start from Dawn with disciplined sections. Most growth brands need a custom OS 2.0 foundation once campaigns and catalogues outgrow theme debt.
2
Do you support Hydrogen?
Yes — when headless is justified by brand, performance, or stack strategy. Many brands win with a well-built Online Store 2.0 theme first.
3
Will we lose SEO during a theme rebuild?
We map URLs, templates, and redirects before cutover and keep product/collection structure intact.
4
How long does a custom theme take?
Typical rebuilds land in 4–10 weeks depending on catalogue complexity and design scope.
5
How do we start?
Share your store URL and goals via contact — we propose architecture, timeline, and investment.
