Project Overview
Inside the Orion Branding build. A complete rebranding project for a tech consultancy firm seeking to modernize their image and appeal to Fortune 500 clients. The project included a new logo design that balances professionalism with innovation, comprehensive brand guidelines covering typography, color palettes, imagery style, and tone of voice. We created a suite of marketing materials including business cards, letterheads, presentation templates, email signatures, and social media assets. The brand identity reflects their forward-thinking approach while maintaining the trust and credibility expected in the enterprise space. We also designed and developed a new corporate website that showcases their expertise and case studies. The rebrand resulted in a 150% increase in qualified leads and significantly improved brand recognition in their target market.
Visual Showcase
Gallery
Project Story
Problem to Outcome
Challenge
The Problem
Orion’s legacy identity felt dated and inconsistent. Enterprise prospects couldn’t see the firm’s expertise at a glance, and every deck, site, and social post looked like it came from a different company.
Approach
Our Solution
We rebuilt the brand from the ground up: logo, typography, color, voice, collateral, presentation templates, and a new corporate site that showcases case studies with confidence.
Impact
Results
Qualified leads increased 150%, brand recognition improved across target accounts, and the team now ships on-brand materials without design bottlenecks.
Frequently Asked Questions
Faqs
1
What was the scope of Orion Branding?
A full rebrand that repositioned a consultancy for enterprise buyers — from logo and guidelines to launch-ready marketing and web. We delivered across branding with a focus on measurable outcomes for Orion Tech Consultancy.
2
What results did this project achieve?
Qualified leads increased 150%, brand recognition improved across target accounts, and the team now ships on-brand materials without design bottlenecks.
3
What services were involved?
This build combined Brand Strategy, Visual Identity, Web Design — shaped around the client's goals and timeline (10 weeks).
4
Can Krezine deliver a similar project for my brand?
Yes. Share your brief and we will recommend the right mix of design, development, and marketing for a project like this.
5
How do I start a project with Krezine?
Contact us with your goals and reference work you like — including this case study — and we will outline next steps and a tailored plan.
